Advertisement Of Alcohol Products In Public Place †Free Samples

Question: Discuss about the Should Alcohol Companies Advertise Their Products In Public Place? Answer: Background The advertizing and media industry often operates within a strict regulation and is controlled by the Corporation and Government (Jernigan and Rushman 2014). The advertisers have to be careful about its ethical consideration all the times. It is highly unethical to advertize harmful products such as alcohol by using psychological tacts to increase the demand of the products. The companies should not advertize harmful products like alcohol in public places. Advertisement and promotion of such harmful products and beverages creates a negative impact on the lifestyles of young people (Ross, Sparks and Jernigan 2016). The major problem that arises is the increase in the number of consumers and most of them are youth. High exposure of alcohol advertisement in the public often contributes to the drinking among youth. The primary problem of increase in alcohol causes a drastic increase among the youth, adolescents and young adults and creates a negative impact on their health. Most of the drinkers in the current scenario are younger than 21 years of age and consumes around 20% of the entire drink (Kubacki et al. 2015). This has increased the number of fatal car accidents that is mainly caused due to drinking. Due to advertisement and promotion the situation is worsening as the youth nowadays drink more on an average then they used to do it in the past. It is highly significant for the companies to advertize such products that are ethical in issue as it would positively influence the environment. Facts relevant to the analysis of the ethical issue: Exposure to advertisements related to alcohol has distal and immediate effects on the consumption of alcohol (Moreno and Whitehill 2014). Alcohol advertisement creates a positive influence on increasing the rate of consumption of alcohol. Younger age group showed increase in the drinking pattern over time (Pacula et al. 2014). As per World Health Organization (WHO), major health related problem is caused due to the consumption of alcohol globally (Jernigan and Rushman 2014). Alcohol advertisements provoke thoughts to the mind of the viewers and contribute their decisions to start drinking. Advertisement of alcohol affects the mentality of young people and thus creating a negative impact on the life of the young people (Martino et al. 2016). Alcohol companies spend more than $2 billion dollars to promote alcohol and advertizing it all over the United States (Park and Morton 2015). High school students tend to spend 18,000 hours in front of social media and television. They watch more than 2000 alcohol advertisement during this period each year (Kubacki et al. 2015). Assumptions: Alcohol advertisement that generates displeasure among the people reduces the consumption of alcohol. Banning or restricting the marketing of alcohol is assumed to be a cost effective strategy to decrease the consumption of alcohol intake by majority of population. Utilitarian Analysis: Utilitarianism is referred to an ethical approach or theory that analyzes if the action made is right or wrong and the true motive behind this action. The action is therefore considered to be correct if happiness is created by doing so in the environment. The ethical theory focuses on the way of forecasting the rise in the net utility and the fall in the net utility results from the assumptions and facts of the ethical act (Ross, Sparks and Jernigan 2016). The main purpose of this theory is to create the most appropriate or effective possible consequences. With the help of this ethical approach, it is important to analyze its consequences for all the people and both the positive and negative effect of the ethical issues. Consequences of banning advertizing alcohol in public places can be positive and negative as follows: Positive consequences: Alcohol advertisement could lead to improve the public health care by restricting the promotion of such harmful advertisement in public places (Park and Morton 2015). The per capita income spent on the consumption of alcohol is reduced to a great extent. It would lead in the reduction of domestic violence, assaults and anti social behavior (Kubacki et al. 2015). Alcohol advertisement should be banned as alcohol is showcased as the enhancement to the youth and increasing their life risks (Pacula et al. 2014). Negative consequences: Restricting advertisement would lead to penalize the indigenous industry and would further have negligible impact on the international media. Bans are crude instruments that glamorize the issues that are banned, thus enhancing the issue more deliberately people (Martino et al. 2016). Though the alcohol industry aims to increase the market shares and does not encourage any person to drink (Jernigan and Rushman 2014). Alcohol advertisement is controlled by series of legal codes and regulations. The advertisements are continually monitored and evolved in the recent years. Ethical Conclusion: By applying the act of Utilitarian it is relevant to analyze the particular question that should alcohol companies advertize their products in public places. The ethical solution would be that it should be highly beneficial for the society and well-being of the people. Banning or restricting alcohol advertisement could help in removing the potential influence on alcohol related cognition and emotions among the heavy drinker young adults. Moreover, creating an advertisement that creates a negative emotion among the people can also be proved to be an effective strategy so that the alcohol consumption can be reduced. Therefore, the exposure of the youth to such kind of advertisements encourages them to drink. They think that its fun to drink and fool around while having alcohol. With the continuous exposure of such kind of advertisement in the public tempts them to drink more such kind of harmful beverages. Drinkers like alcohol advertisement more as it allows them to remember better and therefore positively responds to the advertisement. References: Jernigan, D.H. and Rushman, A.E., 2014. Measuring youth exposure to alcohol marketing on social networking sites: challenges and prospects.Journal of Public Health Policy,35(1), pp.91-104. Kubacki, K., Rundle-Thiele, S., Pang, B. and Buyucek, N., 2015. Minimizing alcohol harm: A systematic social marketing review (20002014).Journal of Business Research,68(10), pp.2214-2222. Martino, S.C., Kovalchik, S.A., Collins, R.L., Becker, K.M., Shadel, W.G. and D'Amico, E.J., 2016. Ecological momentary assessment of the association between exposure to alcohol advertising and early adolescents' beliefs about alcohol.Journal of Adolescent Health,58(1), pp.85-91. Moreno, M.A. and Whitehill, J.M., 2014. Influence of social media on alcohol use in adolescents and young adults.Alcohol research: current reviews,36(1), p.91. Pacula, R.L., Kilmer, B., Wagenaar, A.C., Chaloupka, F.J. and Caulkins, J.P., 2014. Developing public health regulations for marijuana: lessons from alcohol and tobacco.American Journal of Public Health,104(6), pp.1021-1028. Park, S.Y. and Morton, C.R., 2015. The role of regulatory focus, social distance, and involvement in anti-high-risk drinking advertising: a construal-level theory perspective.Journal of Advertising,44(4), pp.338-348. Parry, C., Volmink, J., Pienaar, D., Jere, M. and Siegfried, N., 2015. Implications of Cochrane Review on restricting or banning alcohol advertising in South Africa: correspondence.South African Medical Journal,105(2), pp.80-81. Ross, C.S., Sparks, A. and Jernigan, D.H., 2016. Assessing the impact of stricter alcohol advertising standards: the case of Beam Global Spirits.Journal of public affairs,16(3), pp.245-254.